P J Jonas and Goat Milk Stuff

P J and Jim Jonas have a family farm raising goats in rural Indiana.  One day P J was bathing one of her eight children and wished she had better quality soap.  Then she had that “ah-ha moment” and thought the goats milk may just be what the doctor ordered. 

Jim and P J tinkered with a mixture, then finally came up with the formula.  They developed the goat milk soap and did some market research… Well, that’s a little bit of an over statement.  Husband Jim tried it and, his cracked skin healed.  That’s when they knew they had something special.

The rest is history.  P J named their company Goat Milk Stuff, and started selling soap.  They’ve been so successful; the whole family has been on the Today Show and The Doctors. 

Think about this true entrepreneurial story.  It all started in a bathtub. Now Goat Milk Stuff is sold around the world.

What’s in your bathtub? 

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